Marketing Lessons From Australia With JD
John Dwyer · Founder, The Institute of Wow
Jay Ashton and Domenic Pedulla welcome Australian direct response marketer John Dwyer, JD, founder of The Institute of Wow, for a blunt, funny and practical conversation about restaurant marketing. JD breaks down why restaurants lose revenue when they fail to collect customer data, how one seafood restaurant built a 92,000-person database, and why random social posting is not a marketing plan.
